encounters-ltd
2 months ago
I often think about that in regards to things like Frutiger Aero, for all its qualities it came about much like the ingenuine grubhub ads and google vector illustrations of more moden days; it was advertising, a way to appeal to what the target audience was into.
encounters-ltd
2 months ago
how much of it was "real", and how much of it was a cynical company trying to draw in customers with aesthetics implying noble values that it doesn't truly believe in?
anyday!!!