there's something out there | encountersltd
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I remember BP Gas having ads in some bright cel shaded CGI style that stressed a boutique, modern experience, but also implied an environmentally friendly, globally conscious image. I was a kid at the time but I picked up on the sentiment between the lines there. ...This was right before the Gulf spill
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![auberylis [dot] moe avatar](/site_screenshots/34/10/astrossoundhell/index.html.50x50.webp)
I often think about that in regards to things like Frutiger Aero, for all its qualities it came about much like the ingenuine grubhub ads and google vector illustrations of more moden days; it was advertising, a way to appeal to what the target audience was into.
how much of it was "real", and how much of it was a cynical company trying to draw in customers with aesthetics implying noble values that it doesn't truly believe in?