Huh, I must admit that is kinda ringing a bell. I do remember there was flash-based part of the homepage that showed "videos other people are watching right now". But I'm not sure. Have you been able to find any evidence of it existing on google or the wayback machine?
the dualidentity page/piece is probably my favorite thing you've written so far! really well said + insightful. ^^
Really appreciate it, I've had it marinating for a while.