not sure if other webmasters have this experience, but often when i reread things i previously wrote on my site i find it stiff and awkward and i revise it. ironically this means writing more means i sound more natural and then have a larger backlog of prior stiffness to rework. or maybe it's all in my head and i am insane
at this point i may as well have a meta page on my site to yammer about what it's like maintaining it